About Me

Arrow
Meet Laurent
About Image

I am a systems engineer and strategist who builds structured solutions — not only for technology, but for leadership, branding, and growth. Over the past 15 years, I’ve applied the same systems thinking to business, helping leaders and companies scale their visibility, reputation, and momentum.

I believe every business problem can be solved with a system — from how leaders communicate, to how organizations grow, to how individuals manage their personal discipline. That philosophy guides both my professional work with clients and the way I run my own life.

Work Process

Process Icon

Discovery & Alignment

We start by clarifying leadership goals, audience expectations, and brand positioning.  This ensures every visibility system we design is rooted in strategy.

Process Icon

System Mapping

We break down complex challenges into structured workflows.  From branding to operations, everything gets mapped into a repeatable framework.

Process Icon

Content & Messaging

We design narratives, publishing flows, and visibility systems that amplify trust, influence, and growth.

Process Icon

Automation & Tools

We integrate platforms like LinkedIn, Webflow, Notion, and Zapier to streamline execution and free up leadership time.

Process Icon

Optimization

We track performance, refine workflows, and ensure the system keeps improving over time.

Process Icon

Launch & Scale

We deploy the system, support adoption, and scale it across teams and markets — turning visibility into momentum.

A Numerical Overview

160
Completed projects
10+
On-going projects
15
Year of experience
100%
Client satisfaction
Tool Image

I’ve always believed that the right tools make complex challenges simple. For me, tools aren’t just software — they’re systems that free up time, create clarity, and keep things moving forward. From building visibility engines for executives to setting up automation that runs in the background, I rely on a mix of practical platforms and structured processes to get things done.

My daily tools
Tool Icon
Webflow
Tool Icon
Figma
Tool Icon
HTML
Tool Icon
Lightroom
Tool Icon
Illustrator
Tool Icon
Photoshop

My Experience

2017
Arrow
Present

Founder

Lumexa Ltd
Plovdiv, Bulgaria
2019

Founder & Managing Director

Vellum Strategy Group
Jakarta, Indonesia
2010

Business Development Specialist

Crop's
Ooigem, Belgium

Frequently asked questions

What technologies do you work with?
How long does it take to complete a project?
How do you ensure client satisfaction?
What is your approach to project management?
How do you help leaders and companies?
Can I see examples of your previous work?

Can you provide references from past clients?
How can I get started?
How do you handle feedback during the project?
Can you integrate third-party tools or APIs into projects?
Is there a testing phase before the project goes live?
What is your approach to building systems?
Webflow Icon