Founder-Led Scaling System

Client

Salesforce, Belgium

Service

Digital Growth & Content Systems

Tools

Photoshop, Illustrator

Year

2021

Budget

150,000 USD

Project Overview

In 2021, Salesforce engaged me to design a founder-led scaling system that would transform executive visibility into a measurable growth engine. The objective was to establish Salesforce leadership as trusted authorities while generating consistent inbound opportunities through digital channels.

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Results

Reached 500,000+ organic LinkedIn views in under 6 months
Generated consistent inbound leads and partnership opportunities
Reduced reliance on outbound sales prospecting by leadership teams
Established Salesforce executives as recognized thought leaders in digital transformation and CRM strategy

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What we did

Positioning & Narrative Design: Created storytelling frameworks for Salesforce executives that aligned personal visibility with corporate growth themes.
Content Engine Development: Built a structured publishing system for LinkedIn, including ideation, drafting, review, and engagement tracking.
Systems & Automation: Implemented scheduling, analytics, and process workflows to reduce manual work while scaling output.
Optimization: Measured engagement, refined messaging, and amplified high-performing content themes across multiple leadership profiles.

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