Corporate Brand Strategy

Client

Deloitte, Switzerland

Service

Tools

LinkedIn, Salesforce, Content Management Systems, Data Analytics

Year

2023

Budget

50.000 USD

Project Overview

In 2023, Deloitte Switzerland engaged me to design a corporate brand strategy focused on executive visibility. The goal was to strengthen trust, align partner communications with global brand standards, and increase leadership presence across digital and industry platforms.

Results

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✔️ 5 Deloitte partners established as visible industry leaders on LinkedIn

✔️ Significant increase in engagement across digital platforms and Swiss business media

✔️ Repeatable content engine adopted by Deloitte’s communications team

✔️ Strengthened Deloitte Switzerland’s brand reputation in ESG and digital transformation

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What we did

Leadership Positioning: Developed personal positioning strategies for Deloitte Switzerland partners, highlighting expertise in digital transformation, ESG, and leadership consulting.
Content Systems: Built a structured process for LinkedIn publishing, speeches, and media engagement, ensuring consistent messaging aligned with Deloitte’s global identity.
Narrative Development: Crafted storytelling frameworks to connect corporate strategy with external communications in a competitive Swiss advisory market.
Measurement: Introduced KPIs for visibility and engagement, enabling Deloitte’s internal team to track impact and refine execution.

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